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Published On: Wed, Aug 16th, 2023

GTBoard On Domestic Tourism Promotion

In the quest to promoting and boosting domestic tourism in the nation, the Gambia Tourism Board on Tuesday ended a two-day domestic tourism promotion tour. An educational tour which began with a bike trip from Badala Park to the African Princess Hotel.

According to Foday Bah, officer in charge of the marketing department at the Gambia Tourism Board, said as part of their tourism policy and strategy for 2021 to 2031, it is significant to engage influencers and journalists, to have a direct experience to able to help in the pursue of promoting domestic tourism to reach the destination.

However, the tour included various journalists, artists, social media influencers  and current Miss Gambia Ms Glorious Haddijatou Njie, who are believed could play pivotal roles in promoting domestic tourism in the Gambia.

The tour team visited Palma then went to African Princess  which they  proceeded to the national museum and the Arch 22 in Banjul. They also proceeded to Bakau Kachikally crocodile pool, and right after to Batick factory at Dippa Kunda.

Speaking briefly to reporters as tour continues, Amadi Sowe, museum attendant in Banjul explained the history of the museum to the visitors that the museum is over 200 years. He stated the need to involve the Gambians themselves hence the Tourism Board can’t do it alone, adding that they developed a mini marketing product to promote domestic tourism.

He said that the national museum built by the British is where they use to have fun during their era. It was later transform to be the Gambia national library before it was renamed as the national museum with the help of former president Sir Dawda Kairaba Jawara in 1985. He informed that the museum is divided into various sections comprised with numerous artifacts and other historical items.

He escorted the team to the premises to see the oldest well in Banjul with 4 meter deep which was dug since 1824 by one engineer called Konko Barreh known as Pompeh Gaye from Gorreh in Senegal. He stated that neighbors still access potable water from the well anytime taps get closed within the neighborhood.



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